03
Structured data for Rufus and filter search
Every applicable attribute filled, material, dimensions, weight, age range, intended use, ingredient flags. This is where Rufus pulls answers from, and it's where 40% of category filter traffic lives.
Amazon · Listing optimization
Amazon listings built to convert and rank.
Full listing rebuilds, titles, bullets, descriptions, A+ content, images, variations, and structured attributes. Built for the algorithm and the buyer.
Trusted by Amazon sellers and aggregators
The problem
Your listing is the single highest-leverage asset on Amazon.
Every dollar of ad spend, every email blast, every external traffic source funnels into this one detail page. A 5% conversion-rate lift translates directly into 5% more revenue and 5% lower TACoS. Yet most brands ship a listing on launch day and never touch it again.
- Titles that read like product specs instead of search-intent phrases
- Bullet copy with no objection-handling, just feature dumps
- Stock photography images with no infographics, no scale reference, no lifestyle shot
- A+ content that's mostly hero banners with no comparison chart, no FAQ, no Rufus-friendly structure
- Variation parents that split review count across 8 child ASINs and tank social proof
- Empty structured-attribute fields, costing you indexation in filter search and Rufus answers
Our approach
Rebuild the listing as if you're launching it today.
We don't tweak. We rebuild from a blank document, then measure CVR against a clean baseline. Anything that doesn't move the conversion needle gets cut.
01
Copy that handles objections
Title built for the top 3 high-intent keywords. Bullets that answer the top 5 objections a real buyer has in your category, in priority order, in scannable format.
02
Images that close the sale
Hero shot, benefit infographics, scale reference, lifestyle shot, comparison chart, packaging shot, and video where eligible. Every image earns its place in the carousel.
What you get
What's included in listing optimization.
- Full keyword research with intent and difficulty scoring
- Title, bullets, description, and backend search-term rewrites
- A+ content modules including comparison chart and FAQ
- Brand storefront design and refresh
- 7+ image refresh including infographics and lifestyle
- Product video script and edit (where applicable)
- Structured attribute audit and completion across catalog
- Variation parent audit and rebuild
- Suppressed and stranded listing remediation
- Manage Your Experiments A/B test plan
- Compliance review for claims and category-specific rules
- Pre-launch QA checklist and post-launch CVR monitoring
How we work
Our listing optimization engagement.
Week 1
Audit & priority rank
Every SKU scored on traffic potential and CVR ceiling.
- Full keyword + competitor audit
- CVR baseline pulled from Business Reports
- Image and A+ content teardown
- Variation parent audit
- Priority rebuild order set
Weeks 2-6
Rebuild in priority order
Top SKUs get rebuilt first, with CVR measurement before and after.
- Copy rewrites delivered for review
- Image briefs to design team
- A+ content modules built and uploaded
- Structured attributes filled across catalog
- Manage Your Experiments tests launched
Week 7+
Maintenance & iteration
Listings are never done. We watch the data and iterate.
- CVR monitoring per SKU
- Quarterly listing refresh
- Negative review pattern analysis fed into copy
- New keyword opportunities tested
- Variation expansion as catalog grows
FAQ
Questions executives actually ask.
What's the difference between listing optimization and Amazon SEO?
Listing optimization is the full build, copy, images, A+ content, variation parent, structured attributes. SEO is the subset focused on keyword indexation and rank. We treat optimization as the foundation and SEO as the ongoing maintenance layer on top.
How many images should I have per listing?
Seven main images is the minimum for a competitive listing. We recommend a hero shot, three benefit infographics, a size/scale reference, a lifestyle shot, and a comparison chart. Add video where eligible, it lifts CVR 9-15% on average.
Should I use A+ content or A+ Premium?
A+ Premium is reserved for brands with high storefront traffic or DSP spend. Standard A+ handles 90% of use cases. The bigger lever is layout, comparison charts, FAQ modules, and brand story almost always outperform decorative banners.
How do I fix a suppressed or stranded listing?
Suppressions usually come from missing required attributes (size, color, material) or policy violations (claims, prohibited keywords). Stranded inventory is usually a catalog issue, wrong barcode, missing brand approval, or a glitch in variation merging. We resolve both through flat-file uploads and case work with Seller Support.
Can you fix a broken variation parent?
Yes. Variation issues are common after a SKU migration or category change. We rebuild the parent / child relationship through a flat file and consolidate review counts where Amazon allows. Done correctly, this can lift a listing's CVR 20-40% by aggregating social proof.
Will optimizing my listing trigger a review?
Major changes can trigger Amazon's automated content review, especially on supplements, beauty, and baby. We stagger changes and avoid restricted claim language to minimize hold time. If a listing does go under review, we work it through Seller Support escalations.
Want us to teardown your top 3 listings?
Send us your top ASINs. We'll send back a written teardown with the top 10 changes ranked by expected CVR lift, no call required.