03
Review and Q&A velocity
Vine enrollment, automated review-request flows, Q&A seeding, negative review response strategy. Reviews are the single biggest CVR lever on Amazon, and the one most agencies ignore.
Amazon · SEO
Amazon SEO that survives the algorithm.
Keyword research, indexation, conversion-rate optimization, and Rufus-aware copywriting, for the listings you want ranking on page one and staying there.
Trusted by Amazon sellers and aggregators
The problem
Most Amazon listings are written for shoppers, not for the algorithm.
Beautiful copy that doesn't index for the buyer's actual search terms. Keyword-stuffed bullets that kill conversion rate and tank rank within a week. Or worse: a listing that ranked once and slowly disappeared because no one watched the search-term report. Amazon SEO is a maintenance job, not a one-time write.
- Title written for the brand instead of search demand, missing the top 5 commercial-intent keywords
- Backend search terms field empty, half-used, or stuffed with the same keywords already in the title
- Bullets written as features instead of objection-handlers, killing conversion rate
- A+ content with no structured comparison chart, so Rufus can't summarize the product accurately
- No review velocity strategy, reviews are the #1 conversion lever on Amazon
- Variation parent built incorrectly, splitting review count and review rating across child ASINs
Our approach
Index for demand, optimize for conversion.
Every listing decision is graded against two questions: does it help us index for a high-intent keyword, and does it help the buyer say yes faster. Anything that doesn't move one of those moves out.
01
Demand-first keyword research
Helium 10, Jungle Scout, and Amazon's own search-term report. We rank target keywords by commercial intent, current rank, and competitor saturation, then build a 30/60/90-day indexation plan.
02
Conversion-rate copy
Titles, bullets, and A+ content written to handle the top three objections in your category. We A/B test through Manage Your Experiments where eligible and measure CVR lift against a clean baseline.
What you get
What's included in Amazon SEO.
- Full keyword research with intent and difficulty scoring
- Title, bullets, description, and backend search-term rewrites
- A+ content modules built for both shoppers and Rufus
- Brand storefront design and traffic-source tracking
- Image and infographic strategy with conversion-tested layouts
- Variation parent audit and reorganization
- Indexation tracking and rank monitoring
- Manage Your Experiments A/B test plans
- Vine and review-velocity strategy
- Q&A seeding and response cadence
- Negative review monitoring and response
- Quarterly listing refresh tied to search-term trends
How we work
Our Amazon SEO engagement.
Weeks 1-2
Audit & keyword map
We rank every target keyword by demand and your current position.
- Helium 10 keyword export and intent scoring
- Indexation audit across all ASINs
- Competitor listing teardown for top 5 SKUs
- Backend search-term cleanup
- 30/60/90-day indexation roadmap
Weeks 3-6
Rewrite & relaunch
Listings get rewritten in priority order with measurable CVR baselines.
- Title rewrites for top 10 SKUs
- Bullet rewrites focused on objection handling
- A+ content modules with comparison charts
- Image refresh with conversion-tested infographics
- Manage Your Experiments tests launched
Ongoing
Maintain rank
Amazon SEO is a maintenance job. We watch the search-term report and react.
- Weekly indexation and rank tracking
- Search-term report review 2× per week
- Quarterly refresh on top SKUs
- Vine and review-velocity management
- Q&A seeding and response
FAQ
Questions executives actually ask.
What's the difference between Amazon SEO and Google SEO?
Amazon's A10 algorithm ranks on a blend of relevance (keyword match, title, bullets, backend) and performance (CTR, conversion rate, sales velocity, review count). Google ranks on links and content signals. On Amazon, conversion rate is the single biggest lever, a perfectly indexed listing that doesn't convert will fall in rank within days.
Where do Amazon listings get indexed for keywords?
Title (highest weight), bullets, description / A+ content (lower weight), backend search terms field, and structured attributes. Brand, model number, and category-specific fields all count. We also optimize for semantic relevance now that Rufus and AI-driven search use embedding-based matching.
How long does Amazon SEO take to show results?
Indexation is near-instant. Rank movement on new keywords typically takes 14-30 days once conversion and click data accumulate. Established listings with sales history move faster; new ASINs need a launch campaign to seed velocity before ranking will hold.
Do backend search terms still matter?
Yes. You get 250 bytes of backend keyword space per ASIN. We use it for synonyms, misspellings, foreign language equivalents, and long-tail variants you don't want in the visible copy. Stuffing or repeating keywords here is wasted, Amazon dedupes.
What is Amazon Rufus and how do I optimize for it?
Rufus is Amazon's generative shopping assistant. It pulls from listing copy, A+ content, reviews, and structured attributes to answer shopper questions. We optimize by writing bullets and A+ content as Q&A pairs, filling every structured attribute, and making sure reviews and Q&A cover common objections.
Will updating my listing tank my rank?
Updating titles, bullets, or images can temporarily shake CTR and CVR while the algorithm re-tests the listing. We update in small, measurable batches and never push major changes during a peak sales window or right before Prime Day.
Want a free Amazon SEO audit?
Send us your top 3 ASINs. We'll come back with the keywords you're missing, the keywords you're wasting space on, and the top 5 listing changes ranked by expected CVR lift.