Amazon consulting services

Amazon consulting for brands doing $2M to $50M on the channel.

Strategy, margin audits, and senior oversight for established brands, from the operators who scaled Sanzo 3.2x, took Kern's from $0 to $1M, and grew New Star Food Service by $3.5M a year.

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Brands we've run Amazon consulting for

The problem

Past $2M, Amazon problems are structural, not tactical.

The tactics that built the channel, aggressive PPC, review velocity, listing rewrites, stop being the constraint. What replaces them are structural issues that hide in the P&L until someone models the whole channel.

PPC spend grows faster than revenue because nobody re-architects campaigns as the catalog expands
FBA fees, storage surcharges, and chargebacks quietly compress margin by 5 to 15 points
Duplicate and zombie ASINs split review equity and confuse shoppers and the algorithm
The 1P vs 3P decision gets made by default instead of by modeling the P&L
Amazon and DTC teams bid against each other with no shared attribution view
Account health issues that were trivial at $500K become existential at $10M

Our approach

Strategy first. Then whoever executes works from the plan.

Six capabilities, one operating system. We can run the full channel or direct your in-house team against it.

Margin-first channel strategy

Every engagement starts with a SKU-level contribution margin model: fees, ads, returns, chargebacks. Decisions about what to scale, reprice, or kill come from that model, not from revenue charts.

PPC restructured around incrementality

Campaign architecture rebuilt into branded defense, category conquesting, and new-to-brand tiers, with TACoS measured by SKU cohort. Spend that buys sales you would have gotten organically gets cut.

Catalog and account governance

Variation families, zombie ASINs, suppressed listings, and account health are cleaned up and then monitored daily. The 1,400-ASIN Jumex rescue below is what this looks like at enterprise scale.

1P / 3P / hybrid modeling

Vendor Central vs Seller Central is a P&L question, not a preference. We model both against your cost structure, including chargebacks and payment terms, before you commit.

Channel orchestration with DTC

Amazon and Shopify segmented deliberately: exclusive bundles on the marketplace, hero SKUs and subscriptions on DTC, pricing architecture that stops the channels bidding against each other.

Senior operator oversight

One senior operator owns your account and sits in your weekly numbers review. Whether we execute or your team does, nothing drifts without someone accountable catching it.

Case studies

Amazon consulting results, with the numbers attached.

Every engagement below started with the same audit we described above.

9 months

Scaling an Asian-inspired sparkling water brand to 3.2x on Amazon.

Took ownership of the full Seller Central operation. Rebuilt the catalog, launched a Sponsored Brands strategy, and locked in inventory planning to prevent stockouts during seasonal spikes.

Listing optimization score

Stockouts during peak

Read the case study

12 months

From zero to $1M Amazon revenue in 12 months.

Ran the Amazon launch end to end: catalog setup, listing optimization, paid advertising, and operational workflows. Also enhanced the marketing tech stack for email flows to support retention.

$0→$1M

First-year Amazon revenue

Ad spend increase held

Read the case study

12 weeks

1,400+ ASIN catalog rescue and account health turnaround.

Took on a sprawling, partially suppressed catalog. Merged variations, ran flat-file uploads, fixed compliance flags, and stood up monitoring.

Time to clean catalog

Read the case study

6 months

31% sales growth in 6 months, scaling monthly revenue from $1.8M to $2.5M.

We have been deeply involved in building this brand from the ground up. Over the last six months we scaled monthly sales from approximately $1.8M to $2.5M, adding roughly $3.5M in incremental annual revenue.

Incremental annual revenue

6 mo

Time to results

Read the case study

跨境卖家信任背书 · For cross-border sellers

Results for Chinese-owned brands selling on Amazon.

我们长期服务中国跨境卖家。We work with cross-border teams in Shenzhen, Guangzhou, and Hangzhou every week, in English or Chinese, on WeChat or email.

41% to 19%

ACOS in 90 days

A Shenzhen electronics brand came to us with ad spend growing faster than revenue. We rebuilt the account into branded defense and new-to-brand tiers, cut non-incremental spend, and ACOS fell from 41% to 19% in one quarter.

14 days

Account reinstated

A Guangzhou home goods seller was suspended over a related-account flag. We wrote the plan of action, handled the appeal escalations, and had the account selling again in two weeks, with a compliance routine to keep it clean.

3 accounts

Recovered this year

Section 3 violations, authenticity complaints, listing suppressions. Account health is existential at scale, and we treat reinstatement as an operating discipline, not a one-off fire drill.

"High Voltage 是我们合作过的最懂美国市场的团队。他们把我们的广告账户重新梳理了一遍,ACOS 降了一半,账号问题也帮我们解决了。沟通用微信就行,很方便。"
"High Voltage is the most US-market-fluent team we have worked with. They restructured our ad account, cut our ACOS in half, and resolved our account issues. We communicate on WeChat, which makes everything easy."

L. Wang

Founder, consumer electronics brand · Shenzhen 深圳

Selling from China into Amazon US? See our cross-border services or 查看中文页面.

How we work

How a consulting engagement runs.

Weeks 1 to 2

Channel audit

We rebuild your real Amazon P&L from Seller or Vendor Central data and find where margin is leaking.

SKU-level contribution margin after every fee and ad dollar
TACoS and ROAS by campaign cohort, not blended
Catalog, variation, and suppression audit
Account health and brand protection review
Competitive position on your top 20 search terms

Weeks 3 to 6

Strategy and rebuild

The audit becomes decisions: a kill list, a repricing plan, a rebuilt ad account, and a channel segmentation strategy.

Catalog rationalization and review-equity consolidation
PPC restructure into defense, conquest, and new-to-brand tiers
Repricing or FBM migration for structurally unprofitable SKUs
Amazon-exclusive bundles to protect DTC pricing
1P / 3P / hybrid recommendation with modeled P&L

Ongoing

Operate and compound

Weekly oversight, monthly competitive tracking, quarterly strategy resets. The plan stays current as the market moves.

Weekly P&L and ad-efficiency review with named owners
Monthly share-of-search tracking on head terms
Quarterly catalog and pricing review against the margin model
Launch playbook for new SKUs
Escalation protocol for account health issues

FAQ

Questions executives ask before hiring an Amazon consultant.

What does an Amazon consultant do for an established brand?

We audit and rebuild the operating system behind your Amazon channel: SKU-level margin, catalog structure, PPC architecture, inventory planning, account health, and the 1P/3P decision. Then we either run it for you or direct your in-house team against a quarterly plan.

How much do Amazon consulting services cost?

Audits run as fixed-fee projects. Ongoing consulting retainers scale with catalog size and ad spend under management. No percentage of media, no per-SKU fees. You pay Amazon directly and own every account and asset.

Do you execute or just advise?

Both, depending on what your team needs. Some brands hand us the full channel: listings, ads, inventory planning, account health. Others keep execution in-house and use us for strategy, oversight, and the quarterly plan. The audit determines which model fits.

How is this different from an Amazon agency?

Agencies sell task execution against a retainer. Consulting starts with the P&L: which SKUs make money, which ad dollars are incremental, whether 1P or 3P fits your cost structure. Strategy first, then whoever executes, us or your team, works from that plan.

What size brand do you work with?

The sweet spot is $2M to $50M in annual Amazon revenue. That is where structural problems (margin compression, catalog sprawl, channel conflict with DTC) cost the most and where a consulting engagement pays for itself fastest.

How fast do results show up?

The audit lands in the first two weeks. Structural fixes to catalog, ads, and pricing ship in the first 30 to 60 days. Meaningful margin and TACoS movement typically shows up in the 60 to 90 day window, as it did in the case studies below.

Get started

Request a free Amazon channel audit.

Tell us about your brand and grant read access to your Seller or Vendor Central reports. We come back with a SKU-level margin model and the top structural fixes, ranked by profit impact. No retainer required to see the numbers.

Response within one business day
Written audit, not a sales deck
You keep every deliverable either way